If you already have a website or want to get one then spending time learning what your website needs to have in order to increase online sales should be your primary step you take. In this article we are going to cover some major TOP 10 points on what your website should have to consistently drive o...

It used to be that vinyl banners were only useful as short term replacements for more "professional" looking signs. But the advent of digital printing has meant that vinyl banners can be printed in full color. And they are very inexpensive compared to the alternatives. This means that vinyl banners...

IT Specialists must reach their intended audience to be successful with their marketing. As you'll learn in this article, your first step needs to be gathering information about your niche. IT Specialists Should Study What their Niche Clients Do For instance, to reach small medical offices, get up t...

If you're trying to grow your business, why would you turn away potential clients? In this article, you'll learn that as an IT specialist, your marketing efforts are less about turning away other clients and instead about finding if you have enough prospects to market to. If you know that your best...

It's hard to avoid certain mistakes, especially when you face a situation for the first time. In fact, many of the following mistakes are hard to avoid even if you're an old hand. Of course, these are not the only mistakes CEOs make, but they sure are common enough. Take the following self assessmen...

As IT specialists, a big way to differentiate yourself is to make sure that you're branding your company. Focus on selling your company name with its new industry twist. In this article, you'll learn why branding your company is so important for IT specialists. Don't go in flashing the certification...

Yes, non-profits are viable. But there are certainly more financially rewarding sectors for IT specialists. Let's first take a look at the pros of non-profits. o It's easy to reach non-profits because they belong to trade groups and you can get your hands on the publicly available directories. o You...

I am sure you have heard the adage, “There’s no such thing as a free lunch”. Well, obviously the person famous for that saying hadn't yet heard of VoIP. Voice over Internet Protocol better know as VoIP - or in simple terms, the ability to transmit voice over the Internet. VoIP has been gaining in st...

Can you see what's coming next? What happens if the controller fails? Ha! - we're ready for that! We put in another controller, and connect the second string of cables to this one instead! Redundant controllers. Other configurations are also possible, using both interfaces on both controllers, howev...

I have illustrated on how music editors are related to steam engines in Part 1. Why so loose a connection? Because I want to stress the universal timeline from the early days of steam engines to the modernity of music editors, during which technology has evolved in waves of disruption. Now somebody...

CCNA exam success depends largely on noticing the details, and this is especially true of configurations involving directly connected serial interfaces. And of course, it's not enough to notice these details - you've got to know what to do about them! A Cisco router is a DTE by default, but directly...

Your BSCI and CCNP exam success depends on knowing the details, and one such detail is knowing the proper way to summarize routes in OSPF. Route summarization is not just a test of your binary conversion abilities, but knowing where and when to summarize routes. It will not surprise any CCNA or CCNP...

The answer is really simple. To protect your own computer from damage, and to prevent your computer from being used to pass on infections to other machines without your knowledge. Many people are reluctant to shell out the cash for decent antivirus software. I'll agree that at roughly $50 for a dece...

There are a number of companies that provide software solutions to virus, Trojan, and internet worm attacks. It can be really confusing when you compare three different software packages from five different companies trying to find the one that is right for you. With that in mind, there are several...

Dreams do come true! What you put your attention on does become a reality – the dream of a business created by you is no exception. The dream of owning one’s own business subtly grows within until a person finds a way to let it sprout into fruition. As you look up and down any business street, or on...

When starting a home based business there are so many things that cross a person’s mind. One of the biggest challenges in starting a home business is the person themselves. Starting a home based business can be scary because there’s so much that goes into it. A home based business is not something y...

You’ve made a decision and you’re going to do it. You’re going to start a business right from your own home. Great! But? What products do I have to sell or do I try and sell information? Maybe I should join an affiliate program of some type that already has the products available for me to sell. Wel...

I was flipping through one of those junk mail advertising circulars that landed in my mailbox a couple days ago, and I noticed a colorful, full-page glossy advertisement on page two. This ad must have cost big bucks. Knowing what I know about advertising costs in my area, this must have been close t...

Imagine that you could earn commissions on a popular brand-name product just by placing a link on your website or in your email. That, my friends, is "Affiliate Marketing"! OK... So it's not quite that simple, but it doesn't have to be much more complicated either. Let's start with a few definition...

Artists use color in many different ways. The colors that we see are light waves reflected or absorbed by everything around us. In nature, a rainbow is actually a white light that is broken apart by the moisture in the air. The nineteenth century was the turning point for the development of color il...