website design

Thousands of people each and every day attempt to raid the online bookmakers' pockets, placing bets on a wide variety of sporting events. Unfortunately for the majority of these the percentages back the bookmaker and therefore some will win but some will inevitably lose. It seems like an impossible...

You’ve been in business for more than a couple of years. You’ve enjoyed moderate success through positive word of mouth and by delivering top-level quality of service, but your industry is becoming more and more competitive and the need for a more professional look is becoming imperative. Sound fami...

Business expos can be an excellent marketing investment and an outstanding way to build your business. On the other hand, if not treated as an integral part of your marketing strategy, they can become a huge waste of time, money and energy. To gain the most from your investment develop a plan for be...

So you’re are looking to recruit for new mortgage brokers. When you think about doing that you probably hope that you can create enough interest in your company that you have enough hiring prospects to choose from and still be able to get the cream of the crop. There are many options out there for r...

You’re an independent loan officer that works from home, but you still want to sell like you’re backed up by the Big Dogs. That is not so hard when you know how to market. Sure, if you could market with XYZ’s big-time budget, then you could get more leads and close more loans. But, what if you don’t...

Have you ever wondered why e-books are so popular? Could anyone write and publish one? These are a couple of questions that we will answer today. Nowadays you can find e-books everywhere on the internet. There are even libraries where you can download them directly to your computer. While some e-boo...

The right copywriter can help you take your business to the next level. If you are putting together text based marketing material including a web site, a brochure, an advertisement, or a direct marketing appeal letter, a copywriter who knows the business of selling can really give you a leg up on th...

Article directories are springing up all over the Internet. Many of them offer great articles by talented authors. Most offer useful content and an opportunity for many authors to contribute. But how can you use article directories to get ahead? Here are twenty ways article directories can help you...

Ditch your elevator pitch. Zap your infomercial. And whatever you do, keep your carefully worded, painstakingly developed, positioning statement to yourself. They may make you sound clever, but your elevator pitch, infomercial or positioning statement don’t exactly make for good conversations. Which...

Many people out there said that "content is king" when it comes to web traffic generation. Even though, IMHO, content is not the only king, I tend to agree with them. If done properly, content can attract free, long term, targeted traffic to your website. Here're three ways on how content can attrac...

You want customer loyalty in your business. You want repeat business. How about making your customers into valued friends? Showing concern and empathy for their situation. The more your able to treat your customers as friends, the more business they will want to do with you. You'll watch your profit...

Here is an advertising design idea that will challenge you to make imaginative ads rather than boring ones. I call it the "Photo ID Design Model" and it is a very useful device if you create advertising for your company or organization. It is one of the easiest and most effective ways to create a st...

Stories are so important to good copywriting. It’s one of the aspects of copywriting that can’t be done in a cookie cutter style and therefore isn’t answered by some of the sales letter software available on the market. Please do not misconstrue that last statement to mean that I don’t think that sa...

Many of you may have heard of website promotion using press releases, but unfortunately this topic is still totally underestimated. If you are one of the persons that have heard of it but never really used it, then you might start knocking your head on the table after you've read my story... I built...

Internet Marketing—It Takes Time. It is probably safe to say that the most important, least expensive marketing tool you possess when it comes to Internet marketing on a budget is your time—the time you spend and the time you wait. The more time you have to devote to marketing your product, or servi...

I monitor a lot of blogs, forums and news sites with my trusty RSS reader. One of my favorite sites is SitePoint, which is a terrific discussion forum for webmasters, programmers and domain name investors. I’ve had some great conversations on the forums and via IM that have been very enlightening. I...

One of the best ways to get free advertising is to simply write articles and give them away. It's a foreign concept to those new to online business, but you'll be impressed with the results. 1. Why Should You Write Articles? Newsletter and Website owners are desperate for content. As someone who own...

There are tons of resources available that will teach you how to make money on the internet. Heck, I've written tutorials like that myself. But, perhaps it's easier to demonstrate what to do, with a lesson on what not to do. This article will teach you how to drive visitors away from your website sc...

Two powerful tools to influence your target audience are case studies and your website. These tools show your potential customers that you are their best solution. In this article, you'll learn how to use case studies and websites to help with your IT marketing. Case Studies A case study is a really...

A quick, easy, free and guaranteed way to drive traffic to your website. Many people begin their online road to riches dream by starting up a website and trying to sell a product they have created themselves. They may have written an e-book, recorded a cd of original songs, or knitted some lovely po...